Top 5 Beauty Retail Apps on Android in Europe - Q3 2025

In the third quarter of 2025, several beauty retail applications on the Android platform showcased varied performance trends across Europe. Here’s a closer look at the top five apps based on their weekly downloads and active users.

Mein dm consistently achieved high download rates, peaking at approximately 131K downloads in early September. The app also saw a steady increase in weekly active users, reaching over 5.7M by the end of the quarter.

Gratis - Kozmetik & Makyaj experienced fluctuating downloads, with a notable spike to 89.4K in late June. Weekly active users hovered around 1M, with a slight dip in early September before recovering to 835K.

Notino: perfumes and cosmetics had a dynamic quarter, with downloads peaking at 82.4K in the last week of September. The app maintained a stable base of active users, culminating at approximately 1.08M.

Rossmann - Coupons & Angebote displayed consistent download numbers, reaching a high of 57.8K in late August. Active users steadily increased, closing the quarter at over 3.25M.

Finally, ЛЭТУАЛЬ: косметика, парфюмерия showed a gradual decline in downloads throughout the quarter, with a slight uptick to 34.8K at the end of September. Active users showed resilience, peaking at 1.32M.

These insights, sourced from Sensor Tower, highlight the dynamic landscape of beauty retail apps in Europe. For more detailed analytics, visit Sensor Tower’s platform.